I was cruising through my local Target yesterday when I almost fell over on the way to the diaper cream. There was an end-cap filled with a new line of diapers from Huggies. They’re denim diapers, and I can’t get the image out of my head. The little denim pocket, the printed pattern, the ridiculous rock-star marketing spiel. And, get this, they are touted as limited edition.
I keep thinking I should have some funny quip about it. That I should have some point-of-view or opinion on the whole thing to wrap it into one hilarious package. But, all that I can come up with is the word that keeps flashing across my brain. L-A-M-E.
Here’s what I got. I’m a suburban housewife who races around town with my reusable bags shopping for food, socks and value packs of paper towels. I get upset when we run out of something like sponges because who has time to run into a store for three sponges? And, you think I’ll be lulled into a euphoria when you create a fashionable receptacle for my child’s pee and poo? Let’s be real. I may get excited about a sale on sponges, but not denim diapers.





